WFP’s logo is available in three versions: standard, vertical and emblem. Each has its own purpose and should be used appropriately, as per official branding guidelines, depending on available screen space and target audience.
You can find extended information about the Logo in the Branding Guide.
Which file type shall I use?
Whenever possible use the svg files, since they are optimized with a small file size and will also serve HiDPI devices without problems. For printing please use these files.
The WFP emblem has been restyled to improve its legibility when it is reproduced on screen and in video, particularly at small sizes.
Additional informationThe acronym WFP is used globally, and must not be translated. It is usually used as part of WFP's logo. However, where the upmost simplicity and immediate recognition are necessary, the acronym can be used alone if it will aid legibility.
Additional informationThe Sustainable Development Goals (SDGs) logo, including the colour wheel can be used in addition to WFP's logo.
Additional information